A Great Mix
A Great Mix Facebook Cover
“Ron and I are so pleased with our new website, “A Great Mix” is so much more than we expected. The new logo, pictures, content and layout are just amazing and so user friendly. On a personal note we are very grateful for all the time and support you gave us to make our site so incredible. We have received many “impressive” comments. Thank you Catherine and “Cheers to you” ”
As proud owners of A Great Mix, Ron and Julie have been providing bartending services to Simcoe County and the Greater Toronto Area for over 19 years. Based out of Barrie, all their staff are Smart Serve accredited, experienced, and attentive bartenders. What’s more, Ron and Julie offer a wide range of additional services such as cleaning and security to help any host run an exceptional event. But the service that really sets them apart from their competition is their ability to completely personalize any event with creative and 100% customized theme drinks and mock-tails.
During the pandemic, Julie and Ron became increasingly disappointed in the performance of their previous website. The site was difficult to edit and hard to keep current. Perhaps more importantly, the site was not registering on basic internet/google searches. That made it hard for customers to find the site and, as a result, the website wasn’t generating new business in the way they had hoped. We were delighted when Julie acted on a recommendation from Shaws Catering and called us for help.
After talking with Julie and Ron about their business goals, our first step was to update the branding for A Great Mix. We created a crisp new logo and emphasized it with and a calm, nature-inspired colour scheme.
A GREAT MIX - BRANDING BOARD
Our goal for the new site was to create an inviting space that would convey the professionalism and depth of ability at A Great Mix. While their previous site was informative, it was extremely text-heavy. Too many words on each page prevented their key service offerings from standing out. We mixed larger images with fewer words so customers can take in the breadth of services offered at a glance.
We extended the new branding to their Linked-In page and Facebook account. To make posting to the site easier, we created an Instagram account for the business, linked it to their existing Facebook page, and embedded the Instagram posts into the home page. We made sure that all the Search Engine Optimization (SEO) features were complete and, last but not least, we indexed the site. Improved results from internet searches were immediate. As soon as the new site launched, Julie started receiving inquiries from new customers.
We continue to provide A Great Mix with ongoing assistance as necessary for site maintenance, site updates, content creation and website analytics. In fact, we just flipped the home page image to extend their reach during the holiday season.
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